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Branding sustainability: three lessons from IKEA’s Live Lagom

[vc_row][vc_column][vc_column_text]Our work often involves designing experiences based on video content and so we are being asked to look at In-flight Entertainment (IFE) much more. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine.[/vc_column_text][/vc_column][/vc_row][vc_row overlay_dotted=”” css=”.vc_custom_1522832558962{padding-top: 10px !important;}”][vc_column][vc_custom_heading text=”At a glance” font_container=”tag:h4|font_size:20|text_align:left|color:%2326242f” use_theme_fonts=”yes”][vc_custom_heading text=”The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me?” he thought. It wasn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls.” font_container=”tag:p|font_size:16|text_align:left|color:%23777777″ use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row overlay_dotted=”” css=”.vc_custom_1522832470169{padding-top: 30px !important;}”][vc_column][vc_column_text][vt_blockquote]“ Design screens using real data in real time with Craft by Victor themes.”[/vt_blockquote][/vc_column_text][vc_custom_heading text=”First place chick is hot, but has an attitude, doesn’t date magicians. Really? Did nothing cancel? Well, what do you expect, mother? Michael!Really? Did nothing cancel? Did you enjoy your meal, Mom? You drank it fast enough.” font_container=”tag:p|font_size:16|text_align:left|color:%23777777″ use_theme_fonts=”yes” css=”.vc_custom_1522832478210{padding-top: 20px !important;}”][/vc_column][/vc_row][vc_row overlay_dotted=”” css=”.vc_custom_1522832527402{padding-top: 42px !important;}”][vc_column][vc_single_image image=”205″ img_size=”full”][vc_custom_heading text=”Where’s Mobile” font_container=”tag:h4|font_size:20|text_align:left|color:%2326242f” use_theme_fonts=”yes” css=”.vc_custom_1522832665536{padding-top: 18px !important;}”][vc_custom_heading text=”Now my rash smells like bacon. But it doesn’t itch anymore. There’s someone behind the milk. Maybe it’s the dairy fairy. I’m gonna write the most erotic, graphic, freakiest friend fiction ever. I’m gonna write the most erotic, graphic, freakiest friend fiction ever. My bra’s chafing me. Butts. Dear God, this is Tina from school.” font_container=”tag:p|font_size:16|text_align:left|color:%23777777″ use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1522832387970{margin-bottom: 8px !important;padding-top: 30px !important;}”][fraxos_simple_lists][fraxos_simple_list text=”Completely synergize resource taxing relationships via premier.”][fraxos_simple_list text=”Professionally cultivate one-to-one customer service with robust ideas.”][fraxos_simple_list text=”Dynamically innovate resource-leveling customer service for state of the art customer service.”][/fraxos_simple_lists][/vc_column_text][vc_custom_heading text=”Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Butts. Is it possible to be in love with 25 people at once? You won’t regret it, dad.” font_container=”tag:p|font_size:16|text_align:left|color:%23777777″ use_theme_fonts=”yes”][/vc_column][/vc_row]

This Post Has One Comment

  1. Michael Novotny

    Well-designed site isn’t how easy it is to use or how elegant it looks. A site isn’t well-designed unless the user is satisfied with fraxos.

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